Whether you were on the dance floor at our club night shorebitch, or in the pit at ghostfest, we were right there along side you. We’ve danced alongside our customers in the mountains at rise, and on a boat at shorebeach. Music is a big part of what we do, so that’s why we get involved with festivals. In keeping with this we’ve held huge launches for many ranges such as spongebob squarepants, topman, asos, and the simpsons, partying with fans in venues from london to la to hong kong. We’ve always promoted the lifestyle as well as the image. Since day one it’s always been important to us to have a personal connection with our customers. Due to the huge success and following that this has built, we’ve recently opened a second store, in the process of opening our third with a further 25 on the way. It’ s a big and bold move, which is paying off massively. The cultural and contemporary cities are a hotbed of style and fashion which fit perfectly into our vision of the brand. We were very excited recently when we opened our flagship store in taiwan. This has since led to the opening of a pop up store on carnaby street and a perminate store in truro. Sitting alongside brands such as nike & puma, it’s located in one of the most trendy areas of london. Having been open for three years, the reaction has been amazing from hype fans to tourist’s alike. Residing in shoreditch area of london, showcase the most current pieces from our collection and limited stock. Having first set up at boxpark (the worlds first pop-up mall) as a pop up for three months, this has now developed into a permanent flagship store. This success has since led to the opening of a number of other stand alone stores. We push ourselves as a lifestyle brand and our products include pretty much everything you can wear. Our complete range now covers men, women and kids, and sells a lot more than just t-shirts and backpacks. We’ve come a long way as a brand since just selling t-shirts. What started with a lighter inscribed: ‘get your own fucking lighter’, and a simple script over an oral print t-shirt has snowballed into what hype. The hype store opened in boxpark in the summer of 2013, and can now be found stocked in a number of stores worldwide. Housing itself in the heart of the midlands taking on a new premises in leicester, overlooking design, production and distribution in-house. Had started to evolve into one of the uk’s most recognisable brands. Quickly developed into something that could no longer be tamed from the single room it was created in. Had its first batch of stock, which sold out in a matter of hours. After winning a t-shirt printing competition, hype. Began as a self-funded project, designing printed clothing and accessories.
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